XS.com names Kasem Hekal senior business development manager

XS.com has appointed Kasem Hekal as senior business development manager on its Dubai team, strengthening the broker’s push across MENA. The move adds an experienced sales and business development executive as the company looks to deepen client ties, expand partnerships and support growth.

Why it matters: - XS.com is adding senior commercial talent as it tries to expand in MENA and strengthen relationships with clients and partners. - The appointment supports the company’s broader effort to grow through trust, service and disciplined execution. - Dubai gives XS.com a base in one of the region’s key international financial hubs.

What happened: - XS.com appointed Kasem Hekal as senior business development manager on its Dubai team. - The announcement was made Sept. 21, 2026. - Hekal will help drive business development strategy from Dubai. - Hekal will focus on high-quality business opportunities, deeper client and partner engagement and new growth channels.

The details: - Hekal will work closely with XS.com’s commercial team. - His role includes market insight, support for targeted initiatives and turning potential partnerships into long-term relationships. - Hekal brings more than 15 years of experience in financial services. - He has more than 10 years of experience in forex and derivatives sales, account management and business development. - His career spans Egypt and the United Arab Emirates. - He has worked with high-net-worth and institutional clients and led sales teams. - He previously held senior sales and business development roles at Accuindex MENA, ATFX and MultiBank Group. - Earlier in his career, he also worked at GKFX and FXOpen. - Before moving into client-facing commercial roles, Hekal worked in financial operations and audit. - Hekal holds an MBA in finance from Edinburgh Business School, Heriot-Watt University. - XS.com describes itself as a global multi-asset broker founded in Australia in 2010. - The company says it offers trading across multiple financial products, institutional liquidity and trading technology. - XS.com says it holds regulatory licenses in multiple jurisdictions and operates offices around the world.

Between the lines: - The hire suggests XS.com is prioritizing relationship-led growth rather than relying only on product expansion. - Bringing in an executive with both sales and back-office experience can help align commercial goals with operational discipline. - Hekal’s background in MENA markets should help XS.com connect more directly with regional clients and partners.

What's next: - XS.com is expected to continue hiring experienced business development professionals to support international expansion. - The company aims to deepen market engagement and improve the quality of commercial partnerships. - Hekal said he expects to work with the team to build partnerships that turn a shared vision into long-term business value. - Wael Hammad, XS Group chief commercial officer, said Hekal’s experience in sales, business development and financial operations strengthens the commercial team.